Greg’s Book



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Do you feel:

  • Confused?
  • Frustrated?
  • Overwhelmed?
  • Determined to succeed as an entrepreneur?

This book:

  • Outlines the process of starting your new business
  • Suggests policies and practices you must implement to better manage and posture your business for success
  • Provides real-world insight into what causes so many small businesses to fail
  • Explains the fundamental concepts you must embrace in order to reduce the likelihood of joining the pool of failed entrepreneurs
  • Identifies money saving tips, tricks, and techniques from which all businesses can benefit

All in a very easy to read and understand format.


Pursue your own American Dream through WISE entrepreneurship!

Remember: No small business can succeed without proper building blocks!

Written by an active Certified Public Accountant with more than 30 years of business experience, ranging from small businesses to publicly held corporations, this book can help you succeed as an entrepreneur.

To survive small business, you must PLAN and MEASURE.


What is the secret to entrepreneurial success? Planning and measuring, and a bit of luck. This book discusses what you need to do while setting out on and following the path of small business ownership.

Are you building your business’s foundation on sand?

Learn how to build a rock solid Business Foundation that will weather the tides. It is easier than you might think!

What must you consider when starting a new business?

Not much that is worth obtaining in life comes easily, but it does not have to be difficult either. Through proper planning and measuring, and understanding the fundamental steps, concepts, policies, and practices, you can achieve your dreams. Starting and operating a business demands a method to the madness and this book outlines what is necessary to help propel you toward small business success! As an aspiring small business owner, you need to consider:

  • Start-up costs
  • Whether you should buy an existing business or start a new one
  • The business plan. How will it help you succeed, and why is it even necessary?
  • Why is it so critical to posture your business for sale, even if you have no intentions of actually selling?

Establishing operations requires careful consideration of a variety of topics. What are they, and what is covered in the book?

  • Federal forms
  • Obtaining licenses
  • Locating commercial space and tips on commercial leases
  • Often overlooked topics of utility deposits, insurances, choosing a bank, and setting up a merchant account
  • Hire employees or subcontractors?
  • Purchasing and leasing equipment, and how leases can cost you exponentially more than a purchase!

In 2008, 627,200 new employer firms began operations. In the same year, 595,600 firms closed. Why?

This book will explain what the author perceives to be a leading cause of small business failure!

What do successful business managers and owners consider during the course of operations?

You will not find a successful business owner that does not at least understand the basic concepts of measuring and managing financial performance. You must measure to manage and have a working knowledge of general accounting concepts, including how to interpret financial statements. Of course, such financial statements are worthless without a competent bookkeeper and accountant. Other topics to consider (and covered by the book) include:

  • Measuring to manage
  • The importance of bookkeeping and accounting
  • Outsourcing accounting
  • Breakeven analysis
  • Ways to reduce overhead
  • Using debit and credit cards for purchases, and the benefits and ramifications of each payment method
  • Employee fraud
  • Recording sales and collecting receivables
  • How and why positive cash balances do not always equate to success
  • The benefits of spending more today to save money tomorrow

Abstain from failure:

Please Practice SAFE Business!

To become more knowledgeable, you have to constantly read, observe, and maintain an open mind. Some of the most successful men and women in the world NEVER stop learning! Never stop trying to improve yourself and your business.

It is time to learn and understand how to Plan and Measure for SUCCESS!



Note: You have three purchase options for this book.

Please select your desired format below:

Add to Cart Add to Cart Add to Cart
$14.95 $21.95 + S/H $28.95 + S/H

SC orders subject to 7% sales tax!

View Cart